Tuesday, September 06, 2005

Web Metrics vs. Web Analytics

What’s the big difference between Metrics and Analytics?
- Have you ever asked your self I wonder how many people are using the internet
- What are the current habits of internet user’s
- How many users between the ages of 18-32 are downloading games from the net?
- Is Myspace still the most popular among social networking?
- What’s the most popular search engine?
- And so on...
- For more information seek out the industry great Mr. Jim Stern

Web Metrics is the measurement study of what’s happening on the internet as a whole.

By measuring Web Analytics you’re concentrating on an individual site.
- How many visitors are arriving at our site?
- How are internet users finding our site and through what search engines and keywords?
- How effective was our Search Engine Marketing efforts last quarter?
- Finding out that your big spenders are originating from Canada.
- For more information take a trip over to the Web Analytics Association or drop an email at beny_burns@comcast.net

Measure what you would like both are very interesting for those who work in the industry or those who like to develop a better understanding of what’s going on globally or locally on the internet.